It Is Important To Know The Quality Of What You Buy.
Some jewelry is offered as gold, but may contain little gold. When you compare pieces of jewelry that look similar, but priced differently, the fineness (purity) of the gold and weight, as well as design and craftmanship may account for significant pricing differences.


    24 KARAT GOLD is 100% pure Gold throughout.
    18 KARAT GOLD is 75% parts of Gold. Popular in traditional jewelry designs and in some European markets.
    14 KARAT GOLD is 58% parts of Gold. Widely used in modern jewelry designs.

WHITE GOLD is created by mixing other white alloys with Gold to make the natural yellow color of Gold less intense.
White gold is routinely coated with a rhodium finish. Rhodium is in the platinum family. The rhodium finish on white gold will wear off over time depending on how the jewelry is worn, cared for and cleaned. This finish can be reapplied as needed.

Other Ways To Create The Luxurious Look of Gold Jewelry At Lower Pricing Are:
VERMEIL is plated sterling silver. It requires a layer of gold at least 2.5 microns thick (approximately 100 millionths of an inch). The gold is generally 14, 18 or 24 karat, and frequently specified.
GOLD FILLED, GOLD PLATED AND ELECTROPLATED jewelry have thinner layers of gold applied over silver or a base metal such as bronze or steel, and contain less Gold content than vermeil. This technique is best suited to necklaces or earrings, where the durability of the coating is less crucial.
U.S. laws and FTC regulations are very clear about the thickness or content of gold in these products.

Gold Fashion